Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research - Charles T Salmon - Books - SAGE Publications Inc - 9780803932197 - December 29, 1989
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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research

Charles T Salmon

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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.

312 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 29, 1989
ISBN13 9780803932197
Publishers SAGE Publications Inc
Pages 312
Dimensions 139 × 215 × 22 mm   ·   420 g
Editor Salmon, Charles T.
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