Business-to-Business Marketing: A Strategic Approach - Michael H. Morris - Books - SAGE Publications Inc - 9780803959644 - May 30, 2001
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Business-to-Business Marketing: A Strategic Approach 3 Revised edition

Michael H. Morris

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Business-to-Business Marketing: A Strategic Approach 3 Revised edition

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

564 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2001
ISBN13 9780803959644
Publishers SAGE Publications Inc
Pages 560
Dimensions 177 × 254 × 31 mm   ·   1.13 kg
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