The Father of Spin: Edward L.Bernays and the Birth of Public Relations - Larry Tye - Books - Henry Holt & Company Inc - 9780805067897 - September 1, 2002
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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Reprint edition

Larry Tye

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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Reprint edition

Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.


304 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2002
ISBN13 9780805067897
Publishers Henry Holt & Company Inc
Pages 304
Dimensions 216 × 142 × 21 mm   ·   362 g
Language English  

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