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Advertising to Children on TV: Content, Impact, and Regulation 1st edition
Barrie Gunter
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Advertising to Children on TV: Content, Impact, and Regulation 1st edition
Barrie Gunter
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 16, 2004 |
| ISBN13 | 9780805844887 |
| Publishers | Taylor & Francis Inc |
| Pages | 224 |
| Dimensions | 152 × 229 × 19 mm · 570 g |
| Language | English |
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