Marketing and Public Relations for Libraries - The Library Administration Series - Cosette Kies - Books - Scarecrow Press - 9780810846562 - 1987
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Marketing and Public Relations for Libraries - The Library Administration Series

Cosette Kies

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Marketing and Public Relations for Libraries - The Library Administration Series

A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

213 pages, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1987
ISBN13 9780810846562
Publishers Scarecrow Press
Pages 213
Dimensions 216 × 138 × 17 mm   ·   288 g

See all of Cosette Kies ( e.g. Paperback Book )