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Media Economics: Understanding Markets, Industries and Concepts 2nd edition
Alan B. Albarran
Media Economics: Understanding Markets, Industries and Concepts 2nd edition
Alan B. Albarran
The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media.
256 pages, Illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 1, 2002 |
ISBN13 | 9780813821245 |
Publishers | John Wiley and Sons Ltd |
Pages | 240 |
Dimensions | 152 × 227 × 16 mm · 372 g |
Language | English |
See all of Alan B. Albarran ( e.g. Paperback Book and Hardcover Book )