Selling the Old-time Religion: American Fundamentalists and Mass Culture, 1920-1940 - Douglas Abrams - Books - University of Georgia Press - 9780820322940 - September 30, 2001
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Selling the Old-time Religion: American Fundamentalists and Mass Culture, 1920-1940

Douglas Abrams

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Selling the Old-time Religion: American Fundamentalists and Mass Culture, 1920-1940

This work tells how the first generation of Protestant fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2001
ISBN13 9780820322940
Publishers University of Georgia Press
Pages 184
Dimensions 152 × 229 × 19 mm   ·   498 g
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