Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive - Patricia H. Fisher - Books - American Library Association - 9780838909096 - September 30, 2005
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Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive

Patricia H. Fisher

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Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive

Offers a step-by-step program to get any library up to speed with minimal angst. This work aims to help librarians: lay the groundwork through strategic planning and data collection; write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library; and more.


152 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2005
ISBN13 9780838909096
Publishers American Library Association
Pages 152
Dimensions 212 × 276 × 8 mm   ·   358 g