Marketing Today's Academic Library: A Bold New Approach to Communicating with Students - Brian Mathews - Books - American Library Association - 9780838909843 - January 30, 2009
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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Brian Mathews

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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.

136 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2009
ISBN13 9780838909843
Publishers American Library Association
Pages 192
Dimensions 152 × 229 × 13 mm   ·   272 g

See all of Brian Mathews ( e.g. Paperback Book )