The Management of International Advertising: A Handbook and Guide for Professionals - Erdener Kaynak - Books - ABC-CLIO - 9780899301426 - November 9, 1989
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The Management of International Advertising: A Handbook and Guide for Professionals

Erdener Kaynak

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The Management of International Advertising: A Handbook and Guide for Professionals

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 9, 1989
ISBN13 9780899301426
Publishers ABC-CLIO
Pages 300
Dimensions 154 × 17 × 230 mm   ·   603 g
Language English  
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