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Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
Masaaki Kotabe
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Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
Masaaki Kotabe
This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 30, 1992 |
| ISBN13 | 9780899306674 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 256 |
| Dimensions | 241 × 164 × 21 mm · 542 g |
| Language | English |
