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Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing
Glenn Porter
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Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing
Glenn Porter
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. “No one has so carefully delineated the transition from the old mercantile to the new industrial world.”—Choice.
272 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 1, 1989 |
| ISBN13 | 9780929587103 |
| Publishers | Ivan R Dee, Inc |
| Pages | 272 |
| Dimensions | 140 × 216 × 21 mm · 336 g |
| Language | English |
