77 Ideas on How to Run Your Business

An engineer, scientist, and business coach offers a 60-year perspective of what truly makes a business work.




In his fourth year as a budding electronics engineer, Bill Caswell discovered the first taste of the complex managing puzzle. More than 50 years later, after a stint coaching firms all over the world to individual successes, he found that the complex is really quite simple.




To share these ends, this book lay out in a few pages a definitive set of guidelines and principles for managing business or any human endeavor.