![Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign - Paula Wheeler - Books - Knight Vision Productions - 9780986620706 - April 10, 2011](https://imusic.b-cdn.net/images/item/original/706/9780986620706.jpg?paula-wheeler-2011-write-your-own-business-case-studies-plus-media-releases-articles-blogs-eblasts-and-handouts-for-a-complete-marketing-campaign-paperback-book&class=scaled&v=1544530668)
Tell your friends about this item:
Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign
Paula Wheeler
Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign
Paula Wheeler
In Write Your Own Business Case Studies, Paula Wheeler guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction. You'll learn how something so well known as the story structure from books and movies can bring your business case studies to life and give your company the edge in a highly competitive world. You'll learn the importance of WIIFM (What's in it for me) and why you must understand and provide for the needs of your reader if you want to succeed. When the case study is done, you'll hold onto your notes to re-use for five more marketing pieces. In part two of the book you'll use this information to write handouts, media releases, articles, blog posts, and eblasts.
171 pages, None
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 10, 2011 |
ISBN13 | 9780986620706 |
Publishers | Knight Vision Productions |
Pages | 171 |
Dimensions | 146 × 216 × 9 mm · 214 g |
Language | English |
See all of Paula Wheeler ( e.g. Paperback Book )