Triumph over Toothpicks: the Essential Guide to Business in the Digital Age

Publisher Marketing: More FUN than you ever had MAKING A PROFIT! Run a small business? You know all that digital stuff? (The stuff you wish you could ignore? The stuff that drives you nuts?) Yup, that stuff. It's actually the secret to profits: real, big, tasty profits. Deb Di Gregorio will teach you how to grab those profits. But there's a catch: It will be fun. It will be fun when Deb shows you how to: ...get to know customers better than they know themselves ...build a DIY strategy around your precise goals ($$$ + whatever else) ...lay bait for new customers, and watch them bite ...make customers happy to be loyal ...fix what's not working, and do better ...stop wasting your money! It will be fun when Deb tells you: ...all you need to know about digital, mobile, the web (and what you can safely ignore) ...the real truth about Google, Facebook, and the people who use them ...which jargon translates to profits (KPI) and which doesn't (SEO) You can learn this stuff. You can do this stuff. It works. It's fun. How can this POSSIBLY be a business book? How can you POSSIBLY pass it up? Multiple Choice Question Eventually, you'll have to master digital marketing. How do you want to do it? [ ] A. From some book that drones on and on and on and on and on? [ ] B. From some high-priced consultant? [ ] C. The hard way, from your own very expensive mistakes? [X] D. From Deb, who's done it all, lived to tell, and somehow remained hilarious?"