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African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies
Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa)
African Luxury Branding: From Soft Power to Queer Futures - Routledge Critical Advertising Studies
Iqani, Mehita (University of the Witwatersrand, Johannesburg, South Africa)
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
122 pages, 14 Halftones, black and white; 14 Illustrations, black and white
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 9, 2024 |
ISBN13 | 9781032129624 |
Publishers | Taylor & Francis Ltd |
Pages | 122 |
Dimensions | 240 g |