Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry - Routledge Studies in Marketing - Elena Chatzopoulou - Books - Taylor & Francis Ltd - 9781032130729 - October 9, 2024
In case cover and title do not match, the title is correct

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry - Routledge Studies in Marketing

Elena Chatzopoulou

Price
A$ 102.49
excl. VAT

Ordered from remote warehouse

Expected delivery May 21 - Jun 3

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry - Routledge Studies in Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

186 pages, 20 Tables, black and white; 12 Line drawings, black and white; 15 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2024
ISBN13 9781032130729
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 280 g

See all of Elena Chatzopoulou ( e.g. Hardcover Book and Paperback Book )