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Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health
Ireland, Robin (University of Liverpool, UK)
Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health
Ireland, Robin (University of Liverpool, UK)
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
156 pages, 1 Tables, black and white; 4 Line drawings, black and white; 41 Halftones, black and whit
Media | Books Paperback Book (Book with soft cover and glued back) |
To be released | October 8, 2024 |
ISBN13 | 9781032145198 |
Publishers | Taylor & Francis Ltd |
Pages | 156 |
Dimensions | 330 g |