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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 4th edition
Sarah Turnbull
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 4th edition
Sarah Turnbull
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
304 pages, 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and wh
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 20, 2023 |
ISBN13 | 9781032164601 |
Publishers | Taylor & Francis Ltd |
Pages | 276 |
Dimensions | 228 × 152 × 20 mm · 422 g |
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