The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication - Gordon R. Foxall - Books - Taylor & Francis Ltd - 9781032242460 - December 13, 2021
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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication

Gordon R. Foxall

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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

470 pages, 76 Illustrations, black and white; 76 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2021
ISBN13 9781032242460
Publishers Taylor & Francis Ltd
Pages 470
Dimensions 245 × 176 × 35 mm   ·   826 g
Language English  
Editor Foxall, Gordon (Cardiff University, UK)
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