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Marketing to the Poor: Creating Value
Ramendra Singh
Marketing to the Poor: Creating Value
Ramendra Singh
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
252 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 12, 2022 |
ISBN13 | 9781032318295 |
Publishers | Taylor & Francis Ltd |
Pages | 150 |
Dimensions | 235 × 155 × 12 mm · 278 g |
Language | English |
Editor | Singh, Ramendra |
Editor | Wani, Tahir A. |
See all of Ramendra Singh ( e.g. Hardcover Book and Paperback Book )