Sustainable Marketing of Transformative Heritage Tourism - - Books - Taylor & Francis Ltd - 9781032386683 - November 29, 2024
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Sustainable Marketing of Transformative Heritage Tourism

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Sustainable Marketing of Transformative Heritage Tourism

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

288 pages, 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 29, 2024
ISBN13 9781032386683
Publishers Taylor & Francis Ltd
Pages 250
Dimensions 510 g
Editor Chhabra, Deepak (Arizona State University, USA)