Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing -  - Books - Taylor & Francis Ltd - 9781032578347 - October 3, 2024
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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing

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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.


250 pages, 20 Halftones, black and white; 20 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 3, 2024
ISBN13 9781032578347
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 417 g
Editor Oniku, Ayodele C. (University of Lagos, Nigeria)