Advertising in Developing and Emerging Countries: The Economic, Political and Social Context - - Books - Taylor & Francis Ltd - 9781032921365 - October 14, 2024
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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation

346 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released October 14, 2024
ISBN13 9781032921365
Publishers Taylor & Francis Ltd
Pages 346
Dimensions 640 g
Editor Alozie, Emmanuel C.