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For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be
Marcus Collins
For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be
Marcus Collins
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
352 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 5, 2024 |
ISBN13 | 9781035020034 |
Publishers | Pan Macmillan |
Pages | 320 |
Dimensions | 130 × 198 × 20 mm · 222 g |
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