Crafting Strategy: Embodied Metaphors in Practice - Heracleous, Loizos (University of Warwick) - Books - Cambridge University Press - 9781107411692 - November 29, 2012
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Crafting Strategy: Embodied Metaphors in Practice

Heracleous, Loizos (University of Warwick)

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Crafting Strategy: Embodied Metaphors in Practice

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

260 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2012
ISBN13 9781107411692
Publishers Cambridge University Press
Pages 260
Dimensions 154 × 229 × 14 mm   ·   370 g
Language English  

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