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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial 2nd edition
Evelyn Ehrlich
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial 2nd edition
Evelyn Ehrlich
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
208 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 30, 2012 |
ISBN13 | 9781118065716 |
Publishers | Bloomberg Press |
Pages | 208 |
Dimensions | 261 × 186 × 20 mm · 536 g |
Language | English |