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Behavioral Economics For Dummies
Morris Altman
Behavioral Economics For Dummies
Morris Altman
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
384 pages, illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 27, 2012 |
ISBN13 | 9781118085035 |
Publishers | John Wiley & Sons Inc |
Pages | 384 |
Dimensions | 188 × 233 × 21 mm · 688 g |
Language | English |