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Market Your Way to Growth: 8 Ways to Win
Kotler, Philip (Northwestern University)
Market Your Way to Growth: 8 Ways to Win
Kotler, Philip (Northwestern University)
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.
240 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 8, 2013 |
ISBN13 | 9781118496404 |
Publishers | John Wiley & Sons Inc |
Pages | 240 |
Dimensions | 160 × 231 × 23 mm · 428 g |
Language | English |
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