Tell your friends about this item:
The Human Brand: How We Relate to People, Products, and Companies
Chris Malone
Price
A$ 34.99
Ordered from remote warehouse
Expected delivery Oct 1 - 10
Our customers say:
Add to your iMusic wish list
The Human Brand: How We Relate to People, Products, and Companies
Chris Malone
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
208 pages, Illustrationsstrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 2013 |
| ISBN13 | 9781118611319 |
| Publishers | John Wiley & Sons Inc |
| Pages | 208 |
| Dimensions | 229 × 158 × 19 mm · 378 g |
Show all
More by Chris Malone
See all of Chris Malone ( e.g. Paperback Book , CD , Hardcover Book and Book )