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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Kerry Smith
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Kerry Smith
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 17, 2016 |
| ISBN13 | 9781119145875 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 162 × 236 × 21 mm · 452 g |
| Language | English |
