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Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
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Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 3, 2016 |
| ISBN13 | 9781119240860 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 236 × 163 × 22 mm · 514 g |
| Language | English |
