Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency - Gordon R. Foxall - Books - Palgrave Macmillan - 9781137501196 - October 21, 2016
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency 1st ed. 2016 edition

Gordon R. Foxall

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency 1st ed. 2016 edition

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.

332 pages, 27 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2016
ISBN13 9781137501196
Publishers Palgrave Macmillan
Pages 326
Dimensions 148 × 210 × 24 mm   ·   535 g
Language English  
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