This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

288 pages, 24 black & white illustrations, 12 black & white tables, 12 black & white line drawings

Media	Books Paperback Book (Book with soft cover and glued back)
Released	February 9, 2017
ISBN13	9781138181786
Publishers	Taylor & Francis Ltd
Pages	288
Dimensions	229 × 155 × 19 mm · 454 g
Language	English

See all of Margaret Brindle ( e.g. Paperback Book and Hardcover Book )