Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es - Batat, Wided (University of Lyon 2, France) - Books - Taylor & Francis Ltd - 9781138293151 - January 22, 2019
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es 1st edition

Batat, Wided (University of Lyon 2, France)

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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es 1st edition

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

276 pages, 38 Line drawings, black and white; 4 Halftones, black and white; 21 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 2019
ISBN13 9781138293151
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 242 × 164 × 19 mm   ·   592 g
Language English  
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