Contemporary Issues in Branding - Pantea Foroudi - Books - Taylor & Francis Ltd - 9781138368545 - December 11, 2019
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Contemporary Issues in Branding 1st edition

Pantea Foroudi

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Contemporary Issues in Branding 1st edition

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.

300 pages, 20 Line drawings, black and white; 22 Tables, black and white; 20 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2019
ISBN13 9781138368545
Publishers Taylor & Francis Ltd
Pages 300
Dimensions 174 × 244 × 17 mm   ·   480 g
Language English  
Editor Foroudi, Pantea (Middlesex University London, UK)
Editor Palazzo, Maria (University of Salerno, Italty)

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