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Hospitality Sales and Promotion 1st edition
Derek Taylor
Hospitality Sales and Promotion 1st edition
Derek Taylor
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | July 28, 2017 |
ISBN13 | 9781138432758 |
Publishers | Taylor & Francis Ltd |
Dimensions | 453 g |
Language | English |
Series Editor | O'Connor, John |
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