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Making Marketing Happen
Brian Smith
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Making Marketing Happen
Brian Smith
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
394 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 13, 2021 |
| ISBN13 | 9781138441248 |
| Publishers | Taylor & Francis Ltd |
| Pages | 394 |
| Dimensions | 884 g |
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