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Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism 1st edition
Staci M. Zavattaro
Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism 1st edition
Staci M. Zavattaro
This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?
110 pages, 7 Halftones, black and white; 7 Illustrations, black and white
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 19, 2019 |
ISBN13 | 9781138573567 |
Publishers | Taylor & Francis Ltd |
Pages | 110 |
Dimensions | 224 × 146 × 17 mm · 266 g |
Language | English |
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