Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research - Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) - Books - Taylor & Francis Ltd - 9781138743502 - April 13, 2017
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research 1st edition

Pompper, Donnalyn (Temple University, Philadelphia, PA, USA)

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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research 1st edition

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

214 pages, 5 black & white illustrations, 5 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2017
ISBN13 9781138743502
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 453 g
Language English  

See all of Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) ( e.g. Hardcover Book and Paperback Book )