The Brand Strategist's Guide to Desire: How to give consumers what they actually want - A. Simpson - Books - Palgrave Macmillan - 9781349468966 - 2014
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The Brand Strategist's Guide to Desire: How to give consumers what they actually want 1st ed. 2014 edition

A. Simpson

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The Brand Strategist's Guide to Desire: How to give consumers what they actually want 1st ed. 2014 edition

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

190 pages, XIII, 190 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2014
ISBN13 9781349468966
Publishers Palgrave Macmillan
Pages 190
Dimensions 244 g
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