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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
288 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 3, 2022 |
ISBN13 | 9781398605428 |
Publishers | Kogan Page Ltd |
Pages | 224 |
Dimensions | 234 × 156 × 17 mm · 356 g |
Language | English |
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