Brand Management: Principles and Applications for Effective Branding - Jaywant Singh - Books - Kogan Page Ltd - 9781398611580 - May 3, 2024
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Brand Management: Principles and Applications for Effective Branding

Jaywant Singh

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Brand Management: Principles and Applications for Effective Branding

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2024
ISBN13 9781398611580
Publishers Kogan Page Ltd
Pages 344
Dimensions 239 × 171 × 22 mm   ·   596 g
Language English  

See all of Jaywant Singh ( e.g. Paperback Book and Hardcover Book )