Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Hou, Zontee (Founder of Media Volery and Director of Strategy) - Books - Kogan Page Ltd - 9781398614604 - May 3, 2024
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Hou, Zontee (Founder of Media Volery and Director of Strategy)

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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2024
ISBN13 9781398614604
Publishers Kogan Page Ltd
Pages 280
Dimensions 234 × 157 × 17 mm   ·   428 g
Language English  

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