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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Steve Robinson
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Steve Robinson
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
224 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 3, 2020 |
ISBN13 | 9781400213221 |
Publishers | Thomas Nelson Publishers |
Pages | 224 |
Dimensions | 212 × 141 × 18 mm · 316 g |
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