Private Label Strategy: How to Meet the Store Brand Challenge - Nirmalya Kumar - Books - Harvard Business Review Press - 9781422101674 - February 13, 2007
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Private Label Strategy: How to Meet the Store Brand Challenge

Nirmalya Kumar

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Private Label Strategy: How to Meet the Store Brand Challenge

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.


288 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 13, 2007
ISBN13 9781422101674
Publishers Harvard Business Review Press
Pages 288
Dimensions 166 × 240 × 26 mm   ·   612 g

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