What Is Marketing? - Alvin J. Silk - Books - Harvard Business Review Press - 9781422104606 - October 1, 2006
In case cover and title do not match, the title is correct

What Is Marketing?

Alvin J. Silk

Price
A$ 46.99

Ordered from remote warehouse

Expected delivery Dec 13 - 26
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

What Is Marketing?

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

224 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2006
ISBN13 9781422104606
Publishers Harvard Business Review Press
Pages 224
Dimensions 155 × 231 × 19 mm   ·   334 g
Show all

More by Alvin J. Silk

See all of Alvin J. Silk ( e.g. Book , Paperback Book and Hardcover Book )