Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Roberto Verganti - Books - Harvard Business Review Press - 9781422124826 - August 3, 2009
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Roberto Verganti

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2009
ISBN13 9781422124826
Publishers Harvard Business Review Press
Pages 288
Dimensions 163 × 244 × 25 mm   ·   562 g
Language English  

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