The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business - Rita Gunther McGrath - Books - Harvard Business Review Press - 9781422172810 - June 4, 2013
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Rita Gunther McGrath

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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

240 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 4, 2013
ISBN13 9781422172810
Publishers Harvard Business Review Press
Pages 240
Dimensions 157 × 243 × 25 mm   ·   494 g
Language English  

See all of Rita Gunther McGrath ( e.g. Hardcover Book )