Tell your friends about this item:
Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Price
A$ 47.49
excl. VAT
Ordered from remote warehouse
Expected delivery Dec 23 - Jan 1, 2026
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 13, 2009 |
| ISBN13 | 9781422177808 |
| Publishers | Harvard Business Review Press |
| Pages | 208 |
| Dimensions | 217 × 146 × 21 mm · 364 g |
| Language | English |
More by Roger L. Martin
Show all
Others have also bought
![Cover for Esther Perel · Erotisk intelligens (Sewn Spine Book) [1st edition] (2016)](https://imusic.b-cdn.net/images/item/original/927/9788702182927.jpg?esther-perel-2016-erotisk-intelligens-sewn-spine-book&class=scaled&v=1452505994)
![Cover for Curzio Malaparte · Kaput (Sewn Spine Book) [1st edition] (2011)](https://imusic.b-cdn.net/images/item/original/259/9788776952259.jpg?curzio-malaparte-2011-kaput-sewn-spine-book&class=scaled&v=1343772022)
![Cover for Robert Walser · Basilisk Babel.: En verden for sig (Sewn Spine Book) [1st edition] (2004)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Thomas Bernhard · Basilisk Babel: Gamle mestre (Sewn Spine Book) [1st edition] (2016)](https://imusic.b-cdn.net/images/item/original/171/9788793077171.jpg?thomas-bernhard-2016-basilisk-babel-gamle-mestre-sewn-spine-book&class=scaled&v=1447065327)
![Cover for Peter Handke · Forsøg over trætheden (Sewn Spine Book) [1st edition] (2019)](https://imusic.b-cdn.net/images/item/original/480/9788793209480.jpg?peter-handke-2019-forsoeg-over-traetheden-sewn-spine-book&class=scaled&v=1551136655)
![Cover for Bastian Emil Goldschmidt · Fremad (Bound Book) [1st edition] (2021)](https://imusic.b-cdn.net/images/item/original/094/9788794102094.jpg?bastian-emil-goldschmidt-2021-fremad-bound-book&class=scaled&v=1619635995)
![Cover for Professor Shoshana Zuboff · The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 (Paperback Book) [Main edition] (2019)](https://imusic.b-cdn.net/images/item/original/855/9781781256855.jpg?professor-shoshana-zuboff-2019-the-age-of-surveillance-capitalism-the-fight-for-a-human-future-at-the-new-frontier-of-power-barack-obama-s-books-of-2019-paperback-book&class=scaled&v=1568713917)
![Cover for Keith Ferrazzi · Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time (Paperback Book) [International edition] (2014)](https://imusic.b-cdn.net/images/item/original/767/9780553418767.jpg?keith-ferrazzi-2014-never-eat-alone-expanded-and-updated-and-other-secrets-to-success-one-relationship-at-a-time-paperback-book&class=scaled&v=1419619725)
See all of Roger L. Martin ( e.g. Hardcover Book )